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Suzanne Woodward, Vice President, Communications
Suzanne Woodward directs communications for a national non-profit.
She is a strategic communicator driven by a passion for leading high-performing teams to create mission-driven campaigns that spark real-world change. With over a decade of leadership experience, Suzanne has a proven track record of delivering record-breaking PR results, expanding organizational visibility, and driving the highest fiscal and program growth in her organization’s history. She thrives at the intersection of strategy, innovation, and impact, turning bold ideas into transformative outcomes.
Bold Communications Strategies, Transformative Outcomes, Real-World Impact
Suzanne is passionate about engagement: listening and building relationships with key audiences to better learn, serve, and build community. In Suzanne’s roles, she has the pulse of engaging families and their care teams online to support their needs and create resources that are delivered in a way that is impactful and valuable to them.
In her role as Director of Communications at the University of North Carolina at Chapel Hill, Suzanne led the communications and digital strategies for a variety of programs and research. Within her UNC Collaborative for Maternal and Infant Health (UNC CMIH) work, Suzanne co-developed and managed resources, campaigns, and project strategy for the 4th Trimester Project, BELIEVE Birth Interprofessional Education, Maternal Health Learning and Innovation Center, the Show Your Love Initiative (BeforeAndBeyond.org), and NC-specific quality care and research studies, such as ACURE4Moms, Safe Sleep NC, Incarcerated Women’s Health, and more. Suzanne currently serves as the Fractional Vice President of Communications at the Family Heart Foundation.
Suzanne lives outside Chapel Hill, NC with her husband and two children. Suzanne loves hiking and boating with her family. She is an avid runner and Boston Qualified during her 1st Marathon in February 2024 (follow her running journey at #Boston129, April 2025)! Suzanne is an amateur photographer and artist (dabbling in creation of all kinds). She is originally from New Jersey; her heart stays in NYC. Suzanne lived in NYC after graduating from Utah State University. She loves to travel (especially to a beach) and adventure with her family – experiencing new cultures, food, excursions near and far.
Professional Portfolio Under Construction – New Content Coming Soon
2023-24 Brand Portfolio
View Suzanne’s writing samples (press materials, branding guides, presentations):
Suzanne’s Mission & Overview
Mission-Driven PR Leader | Delivering High-Impact Strategies to Drive Change, Inspire Action & Amplify Voices
Strategic communicator with a passion for family and women’s health and wellness. Experienced PR professional excelling at the development and direction of comprehensive brand and campaign/marketing plans. Innovative content creator and multifaceted dissemination strategist, leading brands in adopting best practices for audience engagement, ensuring impactful and resonant campaigns.
Notable Work & Recognitions: Stream a webinar covering the 4th Trimester Project’s clinic, community, and person-centered engagement strategies. Read Suzanne’s co-authored chapter in the Practical Playbook III: Working Together to Improve Maternal Health. View the content development and creative assets for the Maternal Health Equity and Well-being Webinar Series. Suzanne’s leadership in the Maternal Health Learning and Innovation Podcast was awarded as a FeedSpot “Best Podcast” for 2023 and 2024. Her support with the Baby Dove / Postpartum International’s #UnderPressure campaign also won at the D&AD Awards.
Partnership & Collaboration
Collaborates with interdisciplinary teams and partners to create, launch, and evaluate impactful programs; implementing targeted dissemination strategies for awareness objectives, resources, and engagement campaigns.
Organizational & Executive Thought-Leadership
Leads organizational branding, executive public relations, program management, and earned/sponsored media relations (press, digital, and social).
Data-Driven Strategy & Impact Measurement
Executes effective digital and social media strategies, creative design/content creation, and data-driven, UX improvements. Support analytics tracking and metrics measurement for campaign reporting and refinement.
Branding & Campaigns
Supported 15+ programs in the development and launch of their brand identity and PR strategies, including brand strategy, operations, budgeting, hiring, work plans, campaign strategy, and evaluation.
Business Development & Mapping
Led teams in business expansion mapping. Secured highest portfolio in org business development, including over $1M in gift fundraising to support unrestricted program initiatives and campaign objectives.
Expansion & Innovation
Demonstrates ROI in funding through detailed program evaluation and metrics to support adaptations for programs and strategies. Using advancements in public health fields through the incorporation of AI, virtual reality, gamified training, micro-learning, and more.
View Suzanne’s condensed resume. You will find the latest work and can connect with Suzanne on LinkedIn.
Updated, Aug 2024, SuzyKaye. TM.
Suzanne Woodward 